Money Moves · Free Founder Guide
The Funding Fit Guide
Angels and VC, grants, loans, pitch competitions, or revenue-based financing? Which funding fits your business?
Every type of capital costs you something: ownership, interest, or time spent on applications. This free three-page guide breaks down five common options, what each one asks of you, and when it makes sense, so you can go after the right money at the right time.
PDF · 3 pages · 216 KB
What’s inside
Your options, side by side
| Option | You give up | Pay it back? | Best for |
|---|---|---|---|
| Angels & VC | Ownership and some control | No, investors own a share | Scalable tech |
| Grants | Time on applications and reporting | No | Equipment, programs, mission-driven work |
| Loans | Interest | Yes, on a set schedule | Inventory, a location, hiring when revenue is steady |
| Pitch competitions | Prep time, and no guaranteed win | No | Early proof and press |
| Revenue-based financing | A share of monthly revenue | Yes, as a % of sales | Steady online sales |
Founder math
0.32%
of U.S. venture dollars went to startups with a Black founder or co-founder in 2025, about $942 million. VC is one door, not the only one.
Ask one question
Will this money help me hire and keep people for the next two years?
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